Eskesen Goldberg posted an update 11 months, 3 weeks ago
Web Designers and SEO teams remain locked in a nonstop feud divided with a line within the Google sandbox. Both sides back up their respective crafts, each believing the work they do is essential to online success.
On the other hand, the SEO team must bring customers. One other must communicate brand experience. Both of them are important, yet employ very different techniques and concepts. Just how do website creation and SEO live together in harmony?
The look Team
Web-site designers create websites with all the client’s audience at heart.
Too often they think a user’s experience dictates success. A fairly easy "build it and they’ll come" mindset pervades their procedure for site design. That’s not all bad.
In a simple level, creative teams long to share with a story. Through design and replica, the c’s requires a brand name crafts some sort of for this. They built an online site using a look and theme; an understanding and flavour. Often, the most effective way to show a note is via more expressive technologies like AJAX, Flash Animation, and Silverlight. Even video integration (read youtube) has become more predominant with additional broadband penetration.
Designers desire to make use of these technologies simply because they engage the person. Technological integration helps tell the brand story and bring design to life. If Flash or Silverlight can make the complete site experience more desirable and interactive, then designers should put them into action accordingly.
The SEO Team
If the designer tells a tale, then this search engineer provides directions for the lecture hall where it’s told. The SEO side focuses heavily on traffic and visibility, believing a web site should be seen being heard.
Now here’s a surprise. Remember those cool technologies the creative team wants to use? Well, SEO wants to rely on them too. They’re more cautious.
While an SEO-friendly website doesn’t have to become straight HTML, SEO teams must take into mind spiders. Even if a web site uses AJAX, key content should be open to spiders for indexing.
This is when the two teams lock horns. When creative says Flash, SEO counters with CSS. When creative wants rollover navigation, SEO wants text-based. So what is more essential: the experience or traffic? Are you going to is appropriate?
It would not be about Seo. In case you push traffic towards a website and user experience is sub-par, you disappoint not merely the person however the client at the same time. Conversely, what good is surely an eye-catching website if there is no-one to see it? The Internet is large enough for both experimental web site design and look optimization. It is adequate.
Although it is not simple, the net designer and check engine engineer can discover solutions to achieve both creative and check interest with out sacrificing the integrity of either.
The true secret to such compromises is education. Creative must realize how SEO works; SEO must also comprehend the need for certain design elements to branding and messaging. Both must also consider how visitors will reach the site. Can they believe it is solely through search? Or will a media blitz (including social websites) help push traffic towards the website? These elements has to be considered when negotiating design and optimization issues.
You (The customer) Comes First
In spite of department affiliation, our web developers and SEO engineer will set your (client) interests before their particular. Clients want both brand identity and search visibility. The creative and SEO teams have to put away their feud to get to know such expectations.
Sometimes you may have to forgo videos splash page, or else you ought to optimize a Flash microsite. Although you may disagree with all the other department’s tactics, you still need them to achieve project objectives. Our client matters. You matters.
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